Main Partners

MAIN PARTNERS

Škoda Auto

... has been the Official Main Sponsor of the IIHF Ice Hockey World Championship uninterruptedly for three decades. In 2017, the Czech car manufacturer’s commitment was recognized as the Guinness World Record for the longest main sponsorship in the history of world sports championships.
With the same passion and experience, Škoda Auto will support as well the 2023 IIHF eWorld Championship.
 

Škoda Website

ŠKODA AUTO

... has been the Official Main Sponsor of the IIHF Ice Hockey World Championship uninterruptedly for three decades. In 2017, the Czech car manufacturer’s commitment was recognized as the Guinness World Record for the longest main sponsorship in the history of world sports championships.
With the same passion and experience, ŠKODA AUTO will support as well the 2022 IIHF eWorld Championship.
#itsourgame

 

ENGELBERT STRAUSS

... is Europe’s leading workwear and utility brand. Their utility products have gained a cult following, establishing Strauss as one of Europe’s most popular lifestyle brands.
Strauss has already caused a sensation with extraordinary partnerships in sports and entertainment - including collaborations with global stars such as the rock band Metallica and the Hollywood Stuntmen’s Association.
The company’s strategic direction in sports sponsorship focuses on the premium sector: Strauss is the official partner of the German national football team and the DFB Cup, official partner of FC Bayern Munich and long-standing partner of the IIHF World Championship. The iconic Strauss ostrich also adorns the FIFA 21 InGame boards and supports the esports player foundation as a kit supplier and promoter of young talents.

 

Engelbert Strauss Website

ENGELBERT STRAUSS

... is Europe’s leading workwear and utility brand. Their utility products have gained a cult following, establishing Strauss as one of Europe’s most popular lifestyle brands.
Strauss has already caused a sensation with extraordinary partnerships in sports and entertainment - including collaborations with global stars such as the rock band Metallica and the Hollywood Stuntmen’s Association.
The company’s strategic direction in sports sponsorship focuses on the premium sector: Strauss is the official partner of the German national football team and the DFB Cup, official partner of FC Bayern Munich and long-standing partner of the IIHF World Championship. The iconic Strauss ostrich also adorns the FIFA 21 InGame boards and supports the esports player foundation as a kit supplier and promoter of young talents.