... is Europe’s leading workwear and utility brand. Their utility products have gained a cult following, establishing Strauss as one of Europe’s most popular lifestyle brands.
Strauss has already caused a sensation with extraordinary partnerships in sports and entertainment - including collaborations with global stars such as the rock band Metallica and the Hollywood Stuntmen’s Association.
The company’s strategic direction in sports sponsorship focuses on the premium sector: Strauss is the official partner of the German national football team and the DFB Cup, official partner of FC Bayern Munich and long-standing partner of the IIHF World Championship. The iconic Strauss ostrich also adorns the FIFA 21 InGame boards and supports the esports player foundation as a kit supplier and promoter of young talents.